Preezie

Preezie builds an AI shopping assistant for online retailers. The idea is to give web shoppers the kind of help a sales assistant offers in a physical shop. It sits on a retailer's site and answers questions, suggests products and helps shoppers choose.

What Preezie offers

• Guided product discovery — natural-language search and recommendations, including similar items when something is out of stock and product bundles.
• Product answers — responses about products, styling, shipping and similar questions.
• Size and fit advice — personalised guidance on fit and sizing.
• Order status and live chat handover — passes conversations to the retailer's team and links with its existing tools.
• Conversation insights — uses chat logs and customer transcripts to inform SEO, conversion work and marketing.

Who it works with

Ecommerce retailers across fashion, sportswear, electronics, outdoor gear, tools and baby products. Named brands include PUMA, Arc'teryx, Sennheiser and Blue Bungalow.

Key facts

• Setup: can be embedded in a site or used through its own front end
• Customisation: the assistant can be tuned to a brand's tone of voice
• Partnership: works with Microsoft AI technology