Meteora

Meteora is a demand-side platform for programmatic advertising, run as a managed service. Brands use it to buy ad space across websites and apps through automated real-time auctions. Its particular strength is location targeting, where advertisers draw geofences around places that attract their audience.

What Meteora offers

• Geofencing — unlimited geofences, with location data checked before each bid for accuracy, speed and timestamp.
• Retargeting — dynamic product retargeting and audience segments built from first-party and third-party data.
• Extra targeting signals — frequency, device ID lists, IP targets, geography and live weather triggers.
• Reporting — breakdowns by device, domain or app, geofence, ad, campaign and conversion, refreshed every ten minutes through a dashboard.
• Client success sessions — one-to-one reviews of results and plans for follow-on campaigns.

Who it works with

Brands and advertisers running mobile web and in-app campaigns across major ad exchanges.

Key facts

• Experience: the team cites more than a decade in digital advertising
• Reach: ads can run on sites and apps including TikTok, YouTube and Yahoo