Meazy

Meazy is an omnichannel supply platform that connects advertising demand with publisher inventory. It combines a supply-side platform with an ad server, covering display, video and connected-TV formats on web and app. Its stated aim is a clearer, less wasteful bidstream.

What Meazy offers

• Unified ad serving — direct, programmatic and house campaigns run from one interface instead of several tools.
• Yield tools — dynamic price floors and header bidding tuned to increase competition for each impression.
• First-party data — publishers build and activate audience segments while keeping ownership of the data.
• Reporting — detail on demand sources, fees and outcomes.
• Brand safety controls — category blocking and demand policy settings that can be applied down to individual placements.

Who it works with

Publishers who sell inventory, and advertisers or demand partners who buy it.

Key facts

• Formats: display, video and OTT
• Corporate: Meazy has recently joined forces with another ad tech provider