Meazy

Meazy is an ad-tech platform serving both advertisers and publishers who buy and sell digital advertising inventory. Its toolkit pairs ad serving with a supply-side platform and tools for first-party data, so campaigns can run across web, app, video and connected television from a single interface.

What Meazy offers

• Unified ad serving — runs direct, programmatic and house campaigns from one interface instead of several separate tools.
• Dynamic yield tools — dynamic price floors and header bidding aimed at increasing competition for each impression.
• First-party data activation — lets publishers build, segment and act on their own audience data.
• Reporting and controls — tracks demand, fees and outcomes, with brand safety, category blocking and demand policy settings down to individual placements.
• Buy-side tools — premium inventory, transparent buying and creatives that adjust to price and availability for advertisers.

Who it works with

The platform is aimed at publishers selling inventory across multiple formats and screens, and at advertisers and demand partners buying that inventory.

Key facts

• Based in: Lithuania