Taboola

Taboola runs Realize, an advertising platform for brands that want results from channels beyond search and social media. It places adverts across a network of vetted publishers and uses its own audience data to reach people who are weighing up a purchase.

Services

• Realize platform: performance campaigns aimed at the consideration and conversion stages rather than broad awareness.
• Publisher inventory: placements on publisher homepages, article pages and device makers' surfaces.
• Audience targeting: AI and more than 17 years of data used to find and qualify high-intent users.
• Ad formats: social-style creative, display and other formats for prospecting and conversion.
• GenAI AdMaker: tools to reuse or adapt existing creative.
• Transparency and support: visibility of where adverts run, plus a dedicated support team.

Customers and markets

Advertisers looking to grow beyond search and social channels.

Key facts

• Based in: United States
• Reach: 600 million daily active users across its publisher network, per the company
• Data history: more than 17 years