Kaliber Asia

Kaliber Asia is a performance marketing agency in Singapore. It manages paid media for brands and focuses on data, tracking and creative testing. The founder is a former Google employee, Robert Lai.

What Kaliber Asia offers

• Paid media strategy — planning campaigns around user intent.
• Execution — running Google Ads and Meta Ads.
• Performance creative — testing adverts and landing pages.
• Data and measurement — cleaner tracking so ad platforms learn from good signals.
• AI search work — optimisation for generative search results.

Who it works with

The agency works with brands that want better conversion from their ad spend. Its team includes former Google staff, former agency staff and data specialists.

Key facts

• Based in: Singapore
• Pricing model: it says it has dropped the percentage-of-spend model in favour of a fixed fee
• Partnership: Google partner status, as stated on its website