novabrand marketingportal

Central brand control with local marketing by partners

Developed by the German company novadex, novabrand is a cloud portal designed for organisations that sell through branches, dealers or other partners. Its aim is to let the head office keep a single, professional brand image while each local partner still gets materials that carry its own name and message. The company frames the problem plainly: giving partners freedom in design can mean losing control of the brand, and novabrand is meant to remove that trade-off.

How the portal works

novadex configures the portal for each customer. The head office then loads the advertising materials, campaigns, media and data its partners will need, and decides which parts of each item may be changed and which belong to the fixed corporate design. Partners, who often have no marketing or design training, personalise the templates within those limits and place the order themselves. The range runs from something as small as a promotional pen to a multi-stage campaign, and it reaches customers through print, email, social media and web.

What the head office gets

In the admin area, the central team creates campaigns, designs and templates and can set up client-specific products, layouts, content and prices. Statistics and evaluations show what has been ordered, so the team can see which materials partners actually use. The company stresses that corporate design stays intact while partners individualise as much as the rules allow.

What partners get

Branches and sales partners create marketing material quickly and intuitively, and combine audience-appropriate marketing with local messages. Because only defined areas can be changed, briefing, approval and release steps become shorter.

The business case

On its site the company argues that the main saving is working time. Its own worked example is a flyer adapted for a local partner: by hand, from the partner's request through adjustments and agreement to the order at head office, the job takes about an hour, while the portal brings it to ten to fifteen minutes. For a simple item such as a business card it claims savings of up to 95 per cent. Production partners are stored in advance as output channels, so an order needs only a click, and automated print data can also lower printing costs. These figures are the vendor's own estimates.

The novabrand marketing portal is cloud software from the German firm novadex. A head office sets up brand-compliant materials centrally, and local partners adapt and order them. The portal is configured to suit each customer.

What novabrand marketingportal offers

• Central templates: the head office defines campaigns, designs and layouts.
• Controlled personalisation: the company decides what partners may change.
• Partner ordering: branches order personalised materials without design skills.
• Channels: covers print, email, social media and web.
• Statistics: shows what has been ordered.

Who it works with

It targets firms with sales partners or branches that need consistent branding alongside local messaging.

Key facts

• Maker: novadex GmbH
• Language: German
• Delivery: Cloud-based