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C3 Metrics

Independent marketing attribution firm combining multi-touch attribution, mix modelling and incrementality testing

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About C3 Metrics

C3 Metrics is a US marketing measurement company with no commercial ties to the advertising channels it measures. It puts every channel into one model so that a conversion is not claimed by several platforms at once, and it exposes the assumptions behind each figure for review.

Products and services

  • Multi-touch attribution: gives fractional credit to each touchpoint in a customer journey in real time, including AI channels.
  • Marketing mix modelling: longer-range statistical modelling for budget allocation that allows for seasonality, competition and wider economic factors.
  • In-Mix incrementality: a continuous method for measuring the extra effect of a channel.
  • Holdout testing: periodic tests, for example on social channels.
  • Attribution Data Cloud: channel-level reporting of spend and credit.

Customers and markets

It works with advertisers and their data and analytics leaders, covering more than 20 marketing categories.

Key facts

  • Based in: United States
  • Methods: MTA, MMM and incrementality on one signal foundation
  • Privacy: cookie-less and privacy-compliant

Profile written by TrustList from the business's own published information, Sep 2026.

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