Spaaza Technologies

Spaaza Technologies provides the technical backbone for retail loyalty and incentive schemes. Brands use it to reward shoppers and staff across stores, apps and online channels, and to connect those rewards with their customer data. The Dutch company names itself the global loyalty partner for SPAR Supermarkets.

What Spaaza Technologies offers

• Wallets — a flexible store of value holding points, stamps, credits, competition entries or other collectables that customers earn and spend across channels.
• Points and tier programmes — tiered loyalty schemes, member-only pricing and referral rewards.
• Branded apps — Android and iOS member apps with push notifications and localised content.
• Vouchers and coupons — offers redeemable in store and online.
• Shopper feedback — questions put to verified shoppers, with rewards for answering, which can support supplier-funded campaigns.
• API and integrations — headless tools for building custom connections.

Who it works with

Spaaza serves retail and commerce brands, with feature sets for fashion retailers and garden centres. SPAR International uses it for loyalty programmes across SPAR country organisations.

Key facts

• Based in: Netherlands
• Named client: SPAR Supermarkets
• Platforms: Android and iOS