Leanplum

Leanplum is a customer engagement platform for app-focused businesses. It turns data about users into personalised messages across mobile, in-app, web and email. Its site names Zynga and Tesco as customers, and the company has since been folded into CleverTap.

What Leanplum offers

• Multichannel campaigns — coordinates messages across push, in-app, web and email.
• A/B testing — tests messages against customer data.
• Lifecycle marketing — targets users at different stages of use.
• Remote configuration — for games, controls live events and sales.
• Personalisation — tailors content using behavioural data.

Who it works with

The platform has separate offers for gaming apps, subscription apps, on-demand and mobility apps, and mobile retail and finance apps.

Key facts

• Sectors: Gaming, subscription, on-demand, retail and finance
• Successor: CleverTap