Amplitude

Amplitude sells a digital analytics platform that shows product and marketing teams how people use their websites and apps. Founded in 2012 and listed on Nasdaq as AMPL, it has staff in the US, Europe and Asia. Its recent work adds AI agents that answer questions about user behaviour and connect its data to AI coding tools.

What Amplitude offers

• Product Analytics: event tracking and analysis of user journeys, funnels and drop-off.
• Session Replay and Heatmaps: recordings and visual maps of how users move through a page or app.
• Experimentation: A/B testing of product features and of website pages.
• Guides and Surveys: messages and surveys shown inside a product.
• AI Agents and AI Feedback: agents that run analyses on request, and a tool that sorts customer comments from many channels.
• Agent Analytics and MCP: measurement of AI features inside a product, and a connector that brings Amplitude data into AI assistants and code editors.

Customers and markets

It serves product, data and marketing teams; the company reports more than 5,200 customers. Named customers include Coinbase, Cloudflare, NVIDIA, Figma, Vercel, Fender and Udemy.

Key facts

• Founded: 2012, by Spenser Skates, Curtis Liu and Jeffrey Wang
• Listing: Nasdaq, ticker AMPL
• Team: more than 700 staff
• SDKs: TypeScript, Python, Go, Swift, Kotlin and other platforms