Influencer Marketing Software

Onalytica

Name: Onalytica
Brand: Onalytica

Influencer marketing software and consultancy connecting brands with influencer communities on global programmes

By Onalytica

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TrustList summary

Onalytica is an influencer marketing software company founded in 2009. It describes itself as backed by Michael and Paul Birch, who founded Bebo, and says it has won awards.

Features

Software platform: links brands with communities of influencers on particular topics.
Programme scaling: helps structure and expand influencer programmes globally.
Professional services: hands-on support for running programmes.
Consultancy: advice for integrating influencer marketing into a wider social advocacy strategy.

Who it serves

Brands that run influencer programmes, including those operating across several countries. Clients receive the software, professional services and consultancy together, so a team can be supported from set-up through to running the programme.

Key facts

Founded: 2009
Backers: Michael and Paul Birch, founders of Bebo

Summary written by TrustList from the business's own published information, Oct 2026.

Rankings

Onalytica is ranked on 4 TrustList rankings: #1 on 1, #5 on 2 and #7 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Onalytica has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Influencer marketing software · 4 rankings

#1of 11
Influencer discovery
It is one of 4 here listing influencer relationship management and one of 6 here listing social media metrics.
Of the 11 here, 8 also cover ROI tracking and 7 also cover campaign management.
Ahead of Tribe Dynamics.
#5of 8
Roi tracking
It is one of 3 here listing influencer relationship management and one of 5 here listing social media metrics.
Of the 8 here, 5 also cover social media metrics and 4 also cover influencer tracking.
Behind HypeAuditor, ahead of Klear.
#5of 6
Social media metrics
It is one of 5 here listing ROI tracking.
Of the 6 here, 3 also cover influencer relationship management and 3 also cover campaign analytics.
Behind HypeAuditor, ahead of Buzzoole.
#7of 9
Web based cloud saas
It is one of 8 here listing influencer discovery.
Of the 9 here, 8 also cover influencer discovery.
Behind Heepsy, ahead of Target Circle.