Buzzoole

Buzzoole is an influencer marketing platform that handles the running, automation and measurement of creator campaigns. Brands, agencies and media partners use it. The company says it operates in 100 countries and across all major social platforms.

What Buzzoole offers

• Buzzoole Suite — a self-service tool for building influencer campaigns independently.
• Buzzoole Agency — a managed route for brands that want the company to run the work.
• Real-time reporting — results shown across all campaign KPIs as they come in.
• Conversion tracking — e-commerce and conversion tracking tied to campaigns.
• Audience measurement — brand uplift and net reach, meaning de-duplicated audience, powered by Nielsen.
• Creator app — a separate app for the creators taking part.

Who it works with

Brands, agencies and media partners. The platform covers creators of all sizes on all major social channels, and the company says campaigns can support every stage of the customer journey.

Key facts

• Coverage: 100 countries
• Technology: proprietary platform with sentiment analysis
• Measurement partner: Nielsen