Mondrio raises $3.75m from Heartcore for AI pricing agents

Mondrio raises $3.75m from Heartcore for AI pricing agents

12 November 2026: Mondrio, an Amsterdam start-up that uses AI agents to set and run prices for business-to-business sellers, says it has raised $3.75 million in a round led by Heartcore Capital. The company was founded in 2026 by Gregor Biljardt and Joep van den Nieuwenhoff and works across Amsterdam and San Francisco, according to Tech.eu.

Not yet independently verified. Mondrio's own site confirms the amount and the lead investor, but its announcement post did not load for us; the other investors, the founders and the founding year come from Tech.eu. We will update this when it can be confirmed, and remove this note.

The investors

Heartcore Capital leads. Tech.eu names Pretiosum VC, Hersir Ventures, Cambrena Capital and Momo VC alongside it, with angel investors whose backgrounds are in pricing, CPQ software, AI and payments. Neither Mondrio nor Tech.eu gives a valuation or calls the round by a stage name.

Agents for routine work, people for big deals

Mondrio sells what it calls agentic pricing management. Its site describes two modules. Pricing Studio is for designing prices and testing them with real customers before a launch. Deal Engine handles quotes, migrations from old price books and renewals inside guardrails a company sets. Agents do the routine work, and senior pricing experts step in where the stakes are high, which suggests a service element as well as software. It aims at three kinds of seller: B2B technology companies, manufacturers and professional services firms.

The problem it targets is familiar to anyone who has sat through a renewal cycle: list prices that drift from what sales teams actually charge, discount approvals handled in email, and migrations of old customers to new plans that stall because nobody owns them. Configure, price, quote (CPQ) tools from the large CRM vendors already handle the quoting step; Mondrio's claim is to cover the design of the price itself and the follow-through.

What a pricing team should ask

A company this young has a short record, so a buyer should ask how many customers run live renewals through Deal Engine today, how its guardrails are audited when an agent offers a discount, and how it connects to the CRM and billing system that already hold the price book. The use of the money has not been stated.

Our catalogue lists 13 pricing optimisation products and six CPQ tools.

Company profile on TrustList: Mondrio

Sources

• Mondrio: home page announcement banner (read 13 November 2026), 13 November 2026
• Tech.eu: Mondrio secures $3.75M to rethink B2B pricing with AI agents, 12 November 2026