Postalytics

Postalytics is a self-service platform that treats direct mail like a digital marketing channel. Marketers build, send and measure printed mail campaigns, with printing and postage handled through the platform.

What Postalytics offers

• Campaign builder — a direct mail editor and triggered campaigns.
• Integrations — links to CRMs and marketing tools, with a direct mail API.
• Tracking and analytics — shows whether each piece was delivered, forwarded or returned, and who responded.
• Response tools — QR codes and personalised URLs for measuring replies.
• Mailing lists — smart list features for better response.

Who it works with

Marketers and agencies, including local businesses. The vendor covers the US and Canada.

Key facts

• Coverage: United States and Canada