Innovaxis Marketing

Innovaxis Marketing is a business-to-business marketing agency and consulting firm. It plans a marketing strategy for each client and then carries it out itself. It takes a programme-based approach rather than piecemeal projects, and it says it often repairs work left by earlier agencies.

Services

• Marketing audit: a review of the current programme and results.
• Brand story workshop: sessions to define a business's positioning and message.
• Strategy development: market research, content strategy and campaign planning.
• Content marketing and SEO: articles, search optimisation and website development.
• Marketing automation: platforms such as HubSpot and Zoho, and account-based marketing software.
• Paid and email campaigns: Google Ads, other pay-per-click work, email, PR and social media.

Clients

Privately held businesses that want more leads, sales and overall company value. The agency says several clients were bought when they were not for sale.

Key facts

• Focus: business-to-business marketing
• Approach: strategy first, then immediate execution