AimPlanAct

AimPlanAct advises IT service firms and technology product companies on branding, positioning and marketing planning. Its work rests on its own frameworks, the Babich Brand Matrix and a 12 Step Method, and each engagement starts with research into the client's capabilities, market, competitors and customers.

What AimPlanAct offers

• Positioning and slogans — revitalising how a company describes its services and products so the message lands with buyers.
• Brand strategy and planning — marketing and positioning plans built with the Babich Method and its TYSOP approach, rolled out in phases with testing.
• C-level as a service — senior marketing leadership, coaching for executives and training for marketing teams.
• Talent and HR support — help hiring marketing staff, with competency matrices and OKRs.
• Workshops and masterclasses — sessions to help companies rethink their brand and strategy.

Who it works with

IT services businesses and IT product companies. Client reviews are gathered on Clutch and GoodFirms.

Key facts

• Methods: Babich Brand Matrix, 12 Step Method, TYSOP approach
• Sector focus: IT services and IT products