InfoAnalytica, Inc.

InfoAnalytica, Inc. is a marketing consulting firm that supplies B2B sales and marketing teams with prospect data and outreach. It mixes AI and machine-learning tools with research and calling by people.

The firm says its aim is to help clients win new customers and improve the return on their marketing spend.

What InfoAnalytica offers

• Curated leads: prospect accounts and contacts researched with AI and checked by staff.
• Telemarketing and sales outreach: calls that confirm buyer intent and set appointments.
• Lead scoring: custom scoring and prioritisation to match a client's ideal customer profile.
• Account-based marketing: targeting named accounts or entirely new audiences.
• Data analytics: benchmarking lead performance.
• Data mapping: custom data definitions to suit each client.

Who it works with

B2B sales and marketing and demand generation teams. Its leads are consented, opt-in and compliant with GDPR.