Hypothesis Group

Hypothesis Group is a consumer insights and strategy agency that combines market research with design. It is independently owned and works with brands that want to understand their customers and decide what to do next.

Products and services

• Customer insights: research to understand audiences and win new customers.
• Brand work: positioning, building and strengthening brands.
• Content and communications: help creating material that audiences respond to.
• Innovation: developing products and services aimed at growth.
• Purpose and culture: support for values-driven ways of working.
• Future states: spotting emerging trends and the opportunities in them.

Customers and markets

The agency serves large, well-known consumer brands and says it aims for long relationships rather than one-off studies. Its team mixes researchers with designers, journalists, psychologists and economists.

Key facts

• Research methods: focus groups, in-depth interviews, shop-alongs, ethnography and quantitative work such as pricing, segmentation and brand tracking
• Design: an in-house team produces reports, infographics and installations
• Follow-through: a service called Momentum carries projects past the research stage