Hypothesis Group

A market research degree is not critical in market research Our team is composed of designers, journalists, psychologists, and economists

We're proud to be one of the last independent-owned market research firms on the Greenbook Top 50 list We aren't mired in a complex corporate web, and that gives us the freedom to do creative, exciting research

We love what we do.

Challenge us Give us your toughest questions Your biggest concerns Your most important issues Then let us challenge you – or at least your expectations

Last year, we conducted thousands of focus groups, IDIs, shop-alongs, intercept interviews, and ethnographies We've observed hundreds of hours of in-store interactions and analyzed hundreds of hours of home video journaling footage Our in-house qualitative moderators are part of the research team from the start

We have a full toolbox of quantitative methods with particular strength in discrete choice, product viability, pricing, brand tracking, and segmentation No quantitative project is without the close collaboration of our advanced analytics team, who are part of the research team from the start

Our design team, brings information to life, helping you digest research findings and develop insights with greater accuracy and clarity No more boring PowerPoint slides Not only does the GridSpace Collective design great deliverables, they design great websites

like this one

The research might be finished, but the project lives on, because at the end of the day, research is a vehicle to answer a business question, to decide on a campaign, or to design a new product/service Our newly launched Momentum takes projects to their completion and helps companies answer their "Now What?" question

We were telling stories before it was cool.

Our award-winning design team crafts reports, infographics, booklets, and installations that are as engaging as they are informative Design is our secret weapon to help achieve meaningful consumer empathy and propel insights throughout an organization

Judge us by the companies we keep.

We work with the world's most innovative, dynamic, and most admired brands We don't consider them clients as much as partners, because we're equally invested in their success

Let's do some amazing work together.