Holy Agency

Concept-led advertising from Stockholm

From Stockholm, Holy Agency sells concept-led advertising across the Nordic region. Its planning, creative work and output sit within one team, and its stated goal is marketing that produces clear results for the brands it serves.

The Svedea campaign

The agency's best-known work sits in the Svedea insurance campaigns. Its concept was built around a brand that does everything for its customers, with a sports figure as the ambassador who appears in situations where something goes wrong and the brand resolves it quickly. The campaign also included a film shown during a major ice hockey tournament, in which the ambassador comments on the team's success.

Awareness and audience

According to the agency, the Svedea campaign raised awareness of the brand to about half of the target group across Sweden, with higher awareness in the niche markets, and the customer base grew to around 400,000. The agency describes the concept as working because it combines the saviour-in-distress idea with a message about the brand's satisfied customers.

Television, social and print

Holy Agency produces campaigns for television, social media and print, and it sets its concept early so that each channel carries the same message. Its films are made for specific niche audiences, which is how the insurance work was divided.

Brand and product work for other clients

The agency lists work for Jakobsdals, Visma.net, Zoegas, MER and Yamaha among its projects. These cover a traditional food brand that wanted a modern premium identity, a software campaign built on data, a coffee brand that wanted a premium image, and a youth campaign for MER about self-expression.

Why an ambassador

The agency's view is that an ambassador can increase brand awareness, trust and willingness to pay, while also becoming a long-term face of the brand with its own risks. Its concept for Svedea depended on finding a figure who was passionate, trustworthy and humble enough to carry that role.