Going IT

Going IT, which also trades as GoingIT, is a digital marketing agency in Melbourne that plans and runs campaigns for businesses across Australia. It sets a strategy first, based on a client's business model, audience and competitors, and then works across search, paid media, social and web with regular reporting.

Products and services

• SEO: technical and on-page work, content strategy and authority building to lift organic rankings.
• Paid media: Google Ads and paid social campaigns managed against a set budget.
• Social media marketing: organic and paid social activity aimed at engagement and conversions.
• Digital strategy: channel plans tied to business goals and performance benchmarks.
• Website design and optimisation: site structure, page speed, UX and SEO foundations planned to improve conversions.
• Analytics and reporting: tracking set-ups that link marketing activity to results.

Customers and markets

The agency works with businesses in competitive markets in Melbourne and across Australia. Its case studies include a precision engineering manufacturer and an employment service for deaf and hard-of-hearing communities.

Key facts

• Based in: Melbourne
• Channels: SEO, Google Ads, paid social, web