Fingerprint Marketing

Websites built to hold attention on a phone

Fingerprint Marketing is a web development and digital marketing agency that describes itself as an outsourced marketing team for businesses in Bellevue, Sarasota and Seattle. Its central argument is that a website, on its own, is not enough: a business needs a whole digital presence that brings the right customers in, gives them a reason to act and turns visits into paying customers. The agency says it has worked for hundreds of clients on that basis.

Its web design is built around mobile use, because the agency's material argues that a visitor on a phone gives a site only a few seconds. The designs are described as responsive and mobile-friendly, with calls to action placed where a visitor can act on them. The agency says it uses design psychology to create a sense of urgency that encourages visitors to take the next step, such as filling in a form or making a call.

Online shops designed for sales

The firm builds e-commerce sites, which it describes as designed to improve usability and user experience and to make it easy for visitors to become customers. Its material highlights up-selling as one of the opportunities an online shop can use, and it says the goal is a store that is built to maximize sales rather than simply to look finished.

Search visibility that is measured

Search engine optimization is handled as a continuing task. The agency says it keeps up with how Google ranks websites and works to improve a client's position in results. It also says it measures the results of its work, so that a client can see whether the changes are producing business. Where a change is working, the agency says it keeps doing it, and where it is not, the work is adjusted until it does.

Brand identity as the starting point

The firm treats brand identity as the first step in a digital presence. It offers logo design and branding, and it presents a clear brand as the basis for everything that follows, from the layout of a site to the content that is published.

Content, calls to action and ongoing marketing

Beyond the site itself, the agency offers content creation that is meant to inspire the people it reaches, and it presents itself as a full outsourced marketing team for local businesses. Its services include ongoing maintenance, which the firm presents as a means to keep a site secure and up to date after launch.