Going Digital

Digital transformation consulting from Mumbai

Going Digital, a consultancy in Mumbai, India, works on digital transformation and digital marketing. Its work is aimed at organisations of any size or sector that want to plan how they adopt digital technology, and it applies a set of structured frameworks to do so. The firm says its clients are often mature organisations whose earlier digital efforts did not come together, and its material speaks to the CIOs, CTOs and business heads who carry that problem.

Why digital initiatives stall

The firm's starting point is that many businesses have launched several digital initiatives without coordinating them, and that a good number of them failed. It names the spread of technologies that fall under digital transformation and to the difficulty of choosing the right ones and using them well. Its diagnostic questions ask whether the business strategy is aligned with the digital strategy, and whether the company has a digital business model that lifts revenue.

A digital doctor session with the owner

The first step is what the firm calls a Digital Doctor session, a detailed meeting with the business owner or senior leadership to review short and long-term goals and the challenges to growth. From that session the firm provides consultancy within its frameworks. A vision statement aims to bring the four pillars of an organisation together: customers, employees, suppliers and partners.

Strategy, maturity and customer journeys

The digital strategy work is aligned to six business strategy questions drawn from the book Play to Win. The digital maturity assessment looks at nine dimensions through fifty-four questions, producing a maturity score and a recommendation for moving up a level. The customer journey mapping workshop traces each interaction from awareness to advocacy. It identifies pain points, make-or-break moments and emotional highs and lows, and those findings are used to decide which digital initiatives to pursue.

Roadmaps, marketing and staff training

A multi-year digital transformation roadmap prioritises initiatives by their impact on customers and their business value. The digital marketing service follows a stepped strategy for building a healthier pipeline of leads, and it includes a website SEO audit for clients who want to check how their site is found. For employees, the firm offers a Digital Transformation Awareness Programme, intended to bring staff into the change rather than leave them to react to it.

Experience, book and clients

The firm says it works with companies in Mumbai and beyond, across sectors. Its founder is a keynote speaker on digital transformation and has published a book on practical digital transformation methods, which the firm's site refers to. The consultancy describes its frameworks as a way of making digital change achievable for companies of every size, with a clear sequence from a first conversation to a multi-year plan.

Going Digital is a digital transformation and digital marketing consultancy in Mumbai, founded by Sandeep Raut. It helps organisations of any size or sector plan how they adopt digital technology, using a set of structured frameworks, and speaks mainly to technology and business leaders.

Services

• Digital Doctor sessions: detailed meetings with owners or senior leaders to review goals and growth problems.
• Digital strategy: strategy work tied to a set of business strategy questions, plus vision and leadership alignment.
• Digital maturity assessment: a review across 9 dimensions and 54 questions that scores maturity and recommends next steps.
• Customer journey mapping: workshops that trace customer interactions from awareness to advocacy and find pain points.
• Digital marketing: a stepped marketing strategy for building a lead pipeline, and website SEO audits.
• Staff awareness training: a digital transformation awareness programme for employees.

Customers and markets

Going Digital works with companies in Mumbai and beyond, including mature organisations whose earlier digital initiatives did not come together.

Key facts

• Based in: Mumbai
• Founder: Sandeep Raut, a keynote speaker on digital transformation
• Publication: a published book on digital transformation practice
• Recognition: listed by Thinkers360 among global thought leaders on digital transformation