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Gold Research

San Antonio market research firm specialising in customer journey mapping, intercepts and research support

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About Gold Research

Gold Research is a market research and business consulting firm in San Antonio, Texas, with more than 50 years of research experience. Its researchers study how customers move towards a purchase, using both quantitative and qualitative methods, and it serves clients across the USA.

Services

  • Customer journey mapping: B2B, B2C and digital maps that show the stages and triggers in a buyer's path to purchase.
  • Gold Intercepts: in-person interviews that capture customer views in real time.
  • Research support: outsourced survey programming, data tables and reports.
  • Shopper leakage snapshots: AI-augmented tracking of specific moments in the buying journey.
  • Testing and audits: marketing and ad testing, eye-tracking and in-store audits.
  • Journey mapping training: teaching teams to run the method themselves.

Customers and markets

The firm works with clients all over the USA, from emerging businesses to Fortune 100 companies.

Key facts

  • Based in: San Antonio, Texas, USA
  • Experience: over 50 years of research

Profile written by TrustList from the business's own published information, Sep 2026.

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What the business tells TrustList

Founded
1976 (50 years) evidence sent

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