GIM

GIM, known in full as GIM Suisse, is a market research firm in Zürich that designs qualitative, quantitative and mixed studies around each client's question. It researches in Switzerland and abroad for companies and organisations in a wide spread of consumer and business sectors, and it belongs to the international GIM group.

What GIM offers

• Brand and target group research — studies of how people see a brand and who its audience really is.
• Customer experience research — work on how customers move through and judge a company's service.
• Product, price and communication testing — research to guide product decisions, pricing and campaigns.
• Innovation research — studies that support new ideas, including AI-supported research methods.
• GIM Foresight — future and values research, including a values typology of the population of Switzerland.
• Published studies — reports on topics such as fitness, food and personalised health.

Who it works with

GIM works with firms and organisations from many B2C and B2B industries, pairing personal service in Zürich with specialists across the wider group.

Key facts

• Based in: Zürich, Switzerland
• Group: part of the international GIM group
• Facilities: GIM Studio Zürich