FUEL Partnerships

FUEL Partnerships is a retail marketing agency whose stated aim is to turn marketing into sales at the shelf. It builds each programme around one central idea, then plans and runs it at national and large regional retailers across every class of trade.

Services

• Strategic planning: insight-based strategy that positions a brand for retail sales.
• Omni-channel programmes: marketing across channels for short- and long-term brand growth.
• Custom activation: brand experiences that engage shoppers and prompt purchases.
• Retailtainment: entertainment-led in-store and retail events.
• Cross-category partnerships: joint programmes between brands that meet shopper needs.

Customers and markets

The agency works with consumer brands and tailors programmes to each product's lifecycle and market, drawing on contacts within major retailers.

Key facts

• Focus: retail and shopper marketing
• Retail reach: national and mega-regional retailers