Friends Consulting

Based in Thessaloniki, Greece, Friends Consulting is a boutique digital marketing agency. It works with established companies, new start-ups and freelance professionals across Greece, and it describes itself as a long-term partner that treats each client's success as its own. The agency says its aim is to help businesses of every size and sector build an online presence that lasts, and it takes a client through every stage of online marketing, from an audit of how the brand appears online to campaigns and website building.

Digital strategy, research and measurement

The strategy stage starts with a digital audit and an analysis of the sector and its competitors. The agency then helps set goals and shape the brand's story, researches the audience and builds buyer personas, selects the channels and tactics, plans the budget, and agrees the key performance indicators against which results are judged. Analytics reporting and insights run through the work, so that the strategy can be adjusted as results come in. Its tools include Google Analytics 4 and Google Search Console.

Paid advertising on Google, Facebook and Instagram

Paid campaigns run on Google, Facebook and Instagram across pay-per-click, display, search and social advertising. Targeting is set by audience and by keywords. The agency says the right budget depends on the nature of the project, its target audience, the competitive landscape and the client's goals, and that it will not run a campaign it expects to fail through a budget that is too low, or waste a budget that is too high.

Email, social media and local listings

Email marketing covers strategy, responsive templates, scheduled sends, list management and backups, with analytics on results. On the social side, the agency plans posts and schedules them across Facebook, Instagram and LinkedIn, research into trends and hashtags, and management of Google Business Profile and Tripadvisor listings, which help customers find a business in its local area.

SEO, conversion and ongoing care

Search work includes SEO strategy and its implementation, conversion rate optimisation, day-to-day site management, copywriting and blog content, and design changes made with custom CSS. The agency describes this as continuous support and maintenance rather than one-off fixes, since digital marketing is a process of constant adjustment and improvement.

Websites built in WordPress

The agency builds mobile-first websites on WordPress, with responsive design, custom CSS and an SEO set-up from the start. Its stated aim is a site that looks good and is easy to use, and it includes an introduction to the content management system so the client can keep the site up to date after launch.

Value and realistic expectations

The agency argues that digital marketing is one of the most cost-effective forms of marketing, because its results can be measured and its spend adjusted as the campaign runs. It also warns clients to be cautious of any agency or freelancer that promises immediate or exaggerated results, since sustainable growth depends on continuous work and a long-term relationship.

Friends Consulting is a small digital marketing agency whose site is written in Greek and which works with companies, startups and freelancers. It covers the full chain of online marketing, from auditing a brand's current presence to running campaigns and building its website.

What Friends Consulting offers

• Digital strategy: audits, market and competitor analysis, goal setting, buyer personas, channel choice and KPIs.
• Paid advertising: sponsored ads on Google, Facebook and Instagram across PPC, display, search and social, with audience and keyword targeting.
• Email marketing: strategy, responsive templates, scheduled sends and list management.
• Social media: strategy and scheduled posting on Facebook, Instagram and LinkedIn, plus Google My Business and Tripadvisor profiles.
• SEO and site care: search optimisation, conversion rate work, copywriting, design tweaks and ongoing maintenance.
• Web design: mobile-first WordPress sites with custom CSS and SEO set up from launch.

Who it works with

The agency serves established companies, new startups and freelance professionals.