Digital Chaabi

Digital Chaabi is a marketing and growth firm from Hisar, India, founded by Ankush Mehta. It now positions itself as an operator-led partner for direct-to-consumer brands, measuring its work against net profit rather than ad metrics. Mehta started it after hiring several agencies for his own D2C brands and finding none had run such a business themselves.

What Digital Chaabi offers

• Profit growth partnership — one programme offered in three tiers matched to a brand's stage and complexity.
• Backend systems audit — a review in the first month of how operations affect margin.
• Return-to-origin reduction — tackling failed deliveries and returns, with a downloadable RTO checklist.
• Marketing P&L management — running ad spend and campaigns against profit, not just return on ad spend.
• Paid search and SEO — pay-per-click campaigns and search optimisation.
• Social media marketing — campaigns on social platforms.

Who it works with

Founders of direct-to-consumer brands in India, from single-channel start-ups to multi-channel brands with complex operations. It says it onboards a limited number of clients.

Key facts

• Based in: Hisar, India
• Founder: Ankush Mehta
• Focus: direct-to-consumer brands