Directive Consulting

Directive Consulting is a marketing agency that works only with B2B companies, measuring its programmes against qualified pipeline and revenue rather than raw lead counts. It calls its method Customer Generation and says it has served more than 420 brands. The agency groups its work by market, with separate playbooks for technology, industrial and services firms.

What Directive Consulting does

• Growth programmes: content, paid media, creative and revenue operations run together as one system.
• SEO and digital PR: search strategy, PR campaigns, and site acquisitions and migrations.
• Commerce and retention: marketplace, shopping and retention work for brands selling online.
• Creator and media partnerships: linking brands with creators, publishers and communities to widen reach.
• Creative production: image and social ads, video, case studies and one-pagers.
• Stratos platform: an AI intelligence tool that pulls CRM, paid media, SEO and operations data into one view.

Who it works with

Its clients are B2B marketing teams, grouped into technology companies in crowded categories, industrial brands with long sales cycles, and professional service firms that need their expertise to be visible to buyers.

Key facts

• Clients served: more than 420 brands
• Methods: Customer Generation and DiscoverabilityOS, which links brand and demand work to pipeline
• Ownership: independent, not part of a media group