Directline

Directline (Direct Line) is a full-cycle digital marketing agency in Novosibirsk that plans and runs online promotion from strategy through to delivery. Its work covers search optimisation, paid advertising, analytics, content and website builds. The agency reports bringing around 35 million visitors to the sites of 255 clients.

Services

• Search optimisation: promotion in Yandex and Google, with separate services for Baidu, corporate sites and the US market.
• Paid advertising: Yandex.Direct search campaigns plus targeted ads on social networks, and retargeting based on on-site behaviour.
• Conversion and analytics: setting up web analytics, running A/B tests and finding places to lift results.
• Website development: building new sites, including sites integrated with 1C accounting software.
• Reputation management: ORM and SERM work to push down negative results and build a positive image in search.
• Content and social: copywriting for websites and design and setup of social media groups.

Who it works with

Its case studies include a heating equipment maker (a new site for Teplodar), an online shop for children's clothing, a tour operator running social ad campaigns, an e-learning software firm and a dental clinic.

Key facts

• Based in: Novosibirsk
• Clients: 255, according to the agency