Directions Research

Directions Research, now trading as The Directions Group, is a market research and business insights firm based in Cincinnati, Ohio. It blends several research methods and data sources, an approach it calls Integrated Intelligence, to help brands read their market and decide what to do next. It is owned by its senior staff and has regional offices around the United States.

Services

• Brand strategy and tracking: measuring brand strength over time and shaping positioning.
• Innovation and product testing: idea generation, volumetric forecasting and testing products with real people before launch.
• Customer experience and segmentation: understanding who a company's customers are and what drives their choices.
• Pricing and communication research: decisions on price, packaging and messages that connect.
• Analytics and connected data: predictive modelling using sales, syndicated, web and social data.
• Visual storytelling: turning findings into engaging reports, plus a rapid online omnibus survey called Xcelerant.

Customers and markets

Large brands in sectors such as agriculture, financial services, health and wellness, restaurants and food service, retail, technology and telecoms, and packaged consumer goods.

Key facts

• Based in: Cincinnati, Ohio, United States
• Ownership: owned by senior staff
• Staff retention: 94%