Directions Research

• Consistent staff - 94% retention
• Our mission is to form long-term business partnerships with our clients through:
• Superior design, analysis, communication, and unsurpassed responsiveness

Our Approach Is Customized. Our Tools and Creativity Are Limitless.

Innovation is the key to success and it’s never been easy, but it’s getting harder We know you need a supplier who can move quickly and is willing to go beyond traditional rigid approaches Every day, our seasoned researchers deliver solutions to help the world’s biggest brands innovate and optimize their offerings So whether it’s a large scale testing system, an ad hoc project, or volumetrics we can help

From idea creation to launch and beyond

How consumers experience and interact with brands is quickly and drastically evolving Thus, truly understanding consumers is more critical than ever From customer experience to brand tracking, we have sensitive tools that deliver meaningful insight to inform your strategy to win with current and potential customers We bring the consumer to life for you so you can bring more to them

Evolving with today's consumers

Our experienced Data Engineers combine industry leading marketing research know-how with modern data management tools to extract value from Connected Data We draw from operations research, direct-to-consumer modeling, web/social media analytics, point-of-sales/syndicated data to provide marketing focused predictive analytics When this knowledge is applied to Connected Data, stand back and watch the sparks fly! Insight and connecting data to move your business forward

• AMO The Best Tool in Your Toolkit
• MENU IQ Your Best Plate Is Served
• BRAND MOMENTUM Not Only Tells You Where You Are, But Where You Should Go
• VISUAL STORYTELLING Deliverables to Engage and Wow!
• HEALTH & WELLNESS GLOBAL
• INNOVATION
• ECONOMIC INSIGHTS
• FINANCIAL SERVICES BANKS
• INVESTMENT SERVICES
• INSURANCE
• INSIGHTS 2 INFLUENCE INFLUENCE, NOT JUST INFORM
• Xcelerant Rapid Online Omnibus Fast Answers for Your BURNING QUESTIONS

Xcelerant Rapid Online Omnibus

• TECH & TELECOM Edge of Innovation Partners
• CUSTOMER DRIVEN SOLUTIONS MAKE NEEDS ASSESSMENT & Segmentation Work for You
• CPG INNOVATION PIPELINE & BEYOND
• RETAIL & SHOPPER CUSTOM SHOPPER SOLUTIONS
• CROWDSIGHT FORESIGHT TO SPOT & SHAPE COMMERCIAL IDEAS
• R2 RATINGS AND RANKINGS True Differences with Differentiation

R2 RATINGS AND RANKINGS

• PORTFOLIO PRICE OPTIMIZER Optimize Category Portfolio Pricing in Weeks
• EMOTION Assessing Emotion Through Imagery
• AMO – Adaptive Marketing Optimizer The Best Tool in Your Toolkit When it comes to testing concepts, packaging, promotions or marketing materials, we understand there are more ideas and iterations than you can feasibly test
• You have two choices: spend a lot of time and money using a complex trade off design or pick what you think are the best ones to evaluate
• Directions has an alternative solution: Adaptive Marketing Optimizer or AMO
• It’s like getting conjoint results without the complexity and costs
• You provide the initial content and options
• The variations can be anything – benefits, images, claims, packaging and more
• Respondents build their most and least desired configuration and we model the data to identify the optimal combinations
• AMO eliminates the restraints of monadic testing and gives you the precision to uncover winning combinations
• You can test the fringes of innovation efficiently, bringing bigger and better ideas to market
• View our AMO Video