Converted

Converted is a conversion agency working from offices in London and Sheffield. It combines conversion rate optimisation (CRO) research with paid and organic marketing, so that a client both draws more of the right visitors and turns more of them into sales or enquiries. Every change it makes is tested so the client can see what actually worked.

What Converted offers

• CRO research and testing — finding why visitors leave without buying and running experiments to fix it.
• Performance marketing — improving cross-channel acquisition across a client's marketing channels.
• Data tracking and reporting — repairing analytics set-ups and reporting on the key numbers.
• UX and UI design — user research, profiling and site experiences shaped by test results.
• Web design and development — including WordPress and Magento online shops.
• Display and programmatic advertising — paid media planned alongside the optimisation work.

Who it works with

Case studies cover a B2B manufacturer, a property investment business, a footwear brand, a jewellery retailer, a furniture company and an education group. It also works with lead-generation firms and charities.

Key facts

• Based in: London and Sheffield, UK
• Method: its own Attract and Convert approach
• Awards: a Digital Impact Award in 2018 for digital campaign and strategy in education
• Free tools: CRO test significance and test duration calculators