Decision Point Research

Decision Point Research is a market research data collection company based in Toronto. It gathers qualitative and quantitative data for research agencies and businesses, and is known for reaching niche groups such as new immigrants and healthcare workers through its own panels and call centre.

Services

• Telephone surveys: computer-assisted telephone interviewing from its call centre.
• Focus groups: an in-person facility and online focus groups.
• Intercepts and mystery shopping: exit interviews, intercept surveys and mystery shops.
• Central location testing: product and concept tests at a set venue.
• Omnibus and market surveys: shared and custom survey projects.
• Multilingual research: studies run in most of the world's languages with native speakers.

Clients

It serves market research firms and public and private sector clients, running regional, national and international studies across Canada, the USA and Europe.

Key facts

• Based in: Toronto, Canada
• Panel size: databases of over half a million participants
• Memberships: CRIC, ESOMAR, Insights Association and Greenbook