Critical Mass

Critical Mass is a digital experience design and marketing agency with offices across North America, Latin America, the UK and beyond. It works across brand and campaign strategy, creative design, media and technology for a range of client brands.

Products and services

• Brand and campaign strategy: planning intended to shape how a client's brand shows up across channels.
• Experience design: design work covering digital products and customer experiences.
• CRM and loyalty services: programmes aimed at customer retention.
• Media and performance marketing: planning and buying of advertising media.
• AI-related services: work described on its site as covering artificial intelligence within brand and campaign work.

Who it serves

The agency works with large, internationally known consumer brands across multiple industries, and its site names past projects for clients including AT&T Business, Skittles and a US Army recruitment campaign.

Key facts

• Offices: Calgary, Chicago, San Jose, London, Los Angeles, Franklin, New York, Costa Rica, São Paulo and Toronto
• Office count: 12 offices