Cream Touch

Cream Touch, trading as CREAM, is a digital transformation studio founded in Tokyo. Its consultants, researchers, designers and engineers help international brands plan and run digital projects, with much of the work centred on adapting online stores for the Japanese market.

Products and services

• Commerce and retail tech: e-commerce and connected-store experiences linking online and offline sales.
• Market localisation: research, user testing and digital audits so brands can meet local expectations in Japan and across Asia and Europe.
• Shopify store setup: launching and localising Shopify and Shopify Plus stores for Japan.
• HR tech and edtech: recruiting systems and training apps that help firms attract and keep staff.
• Customer service tools: interfaces for after-sales support and product personalisation.
• Headless builds: moving sites from WordPress to headless setups.

Who it serves

Its projects cover luxury, fashion, cosmetics, watch and audio brands, including L/UNIFORM, Clergerie, Master and Dynamic, Hamilton and Longines.

Key facts

• Based in: Tokyo, Japan
• Experience: more than ten years of commerce work in Japan and globally
• Team: international and multilingual specialists