Digital Authority Partners

Digital Authority Partners, often shortened to DAP, is a digital marketing agency that helps companies attract, convert and keep customers online. It shapes each engagement around the client instead of fixed packages, and bases decisions on data and analytics. The firm lists fintech and financial services among its specialisms and cites recognition from MarCom, Clutch and other award schemes.

What Digital Authority Partners offers

• Marketing strategy — setting business goals and KPIs, then auditing current marketing to find gaps.
• Marketing technology setup — configuring the MarTech stack that campaigns run on.
• Campaign planning — a marketing calendar and a chosen mix of channels and tactics.
• Execution and optimisation — running campaigns, measuring results and adjusting them.
• Paid social advertising — ad campaigns updated as platform tactics change.

Who it works with

It works with organisations of all sizes. Case studies mention an Oracle solutions partner, a Chicago PR firm and a maker of monitoring devices.

Key facts

• Specialism: fintech and financial services
• Awards: MarCom, Clutch, Expertise