Look better online Our ORM services will help recover, build and protect your online reputation Learn More Increase your brand’s online presence Influence your target audience Learn More One-off projects that need external expertise From SEO Audits to Marketing Strategy Docs or Review Management Training Learn More
We are Digital Trails, an agile London agency that helps clients be more visible online in a way that matters We’re based in London but operate internationally in 15 countries, both in Europe and further afield
Our seasoned team of experts deliver international SEO, Performance PR and Content Marketing campaigns to drive value and growth for our clients
What’s more, we’ll always keep our clients’ personal and corporate reputation in check, building strong foundations that stand the test of time
85% of consumers trust online reviews as much as personal recommendations
66% of people trust search engines most for information and general news 70% of employers didn’t hire an applicant because of online content
69% of jobseekers would turn down an offer from a company with reputation problems
88% of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online 45% of people have found something in an online search that made them decide not to do business with someone
Digital Trails is an international reputation management and public relations firm, helping clients look better online through a strategic mix of public relations, branding and search engine optimisation We help clients control their global message
We’ll perform branded and product- or service-related searches and present you with a snapshot of your search profile in every market
We’ll break down your search profile into positive, neutral and negative results and assess the impact of the latter
We’ll devise a tailored online reputation strategy that will help you counteract negative results and improve your search profile
"Digital Trails has done a great job for us in providing strategic content marketing and PR support We've been working with them on a regular basis now and they consistently deliver results, making a positive impact on our clients' bottom line " Jack Oakley Performance Content Director Havas Media Group "The team is supporting us with a digital strategy aimed at growing our e-commerce channel By developing relevant story ideas and media angles, they have managed to gain fantastic exposure for our brand - which, in turn, is driving up our online visibility and organic search performance " Paul Kraftman CEO Menkind "We employed Digital Trails to deal with an unfavourable press article ranking high in Google in connection with our brand name They've been great in suppressing it, managing to push it down several pages in the results and exponentially reducing its negative impact on the business " Confidential Client "We engaged Digital Trails to manage highly visible negative press articles on our company's CEO ahead of a planned IPO They did a fantastic job, managing to suppress them ahead of our IPO announcement, putting our company in a much better light ahead of expected scrutiny " Confidential Client "Digital Trails are doing a great job in helping us to build a positive online footprint internationally, boosting our profile in search engines They’ve also been very good at leveraging and amplifying some of the great initiatives happening within the business " Markus Mandl Chief Marketing Officer Hult International Business School
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