Connexion Research

Connexion Research carries out consumer research for brands across the United States, handling projects from data collection through to analysis. Its specialism is reaching Hispanic and multicultural audiences, though it also studies the general market. It uses both qualitative and quantitative methods.

What Connexion Research offers

• Focus groups and in-depth interviews — run online or face to face for concept testing, strategy work and brand messaging checks.
• Shop-alongs — researchers accompany shoppers to see how buying decisions are made in the store.
• Digital journals and assignments — participants record video, audio and written entries about their daily habits.
• In-home and ethnographic studies — watching how people use products in their own surroundings.
• Product, advertising and UX testing — design testing, concept evaluation, branding studies and co-creation workshops.
• Quantitative research — online surveys and other measurement studies.

Who it works with

The agency works for brands that want to understand consumers nationwide, particularly Hispanic and multicultural shoppers. It also recruits members of the public to take part in its studies.

Key facts

• Based in: United States
• Research types: qualitative and quantitative
• Audiences: Hispanic, multicultural and general-market consumers