Decision Analyst

Decision Analyst is a marketing research and advanced analytics company. It combines market intelligence, qualitative work, survey research, modelling and simulation to help firms shape marketing strategy, build brands, develop products and improve customer loyalty.

What Decision Analyst offers

• Advertising research — ad testing and tracking studies.
• New product research — concept testing, brand name research, in-home usage tests and sales forecasting.
• Brand and customer research — brand equity monitoring, awareness and usage studies, and customer experience work.
• Qualitative research — focus groups, online communities and in-the-moment studies.
• Online panels and data services — global internet panels, private panels, coding and cross-tabulation.
• Analytics and economics — segmentation, predictive analytics, text mining, econometric modelling and spatial analysis.

Who it works with

It serves the automotive, banking and insurance, packaged goods, pharma and health, restaurant, retail, technology and home improvement sectors, plus government agencies and non-profits.

Key facts

• Research types: qualitative, quantitative and modelling
• Syndicated studies: American Home Comfort Study and an economic index
• Standards: publishes answers to the ESOMAR 28 questions