Bryter

Bryter is a market research and consultancy agency that studies audiences to help companies build and market products. Its work looks at what customers need, how they choose and why they stay or switch. It publishes its own research reports alongside client projects.

What Bryter offers

• Audience understanding: research into target groups, their motivations, needs and decision-making, including segmentation studies.
• New product development: testing and refining concepts through the development cycle, using qualitative, quantitative and workshop methods.
• Marketing effectiveness: checking that go-to-market and post-launch plans meet their goals, including evaluation of creative work.
• Customer journey research: mapping purchase journeys to show how buyers notice and pick a brand.
• Customer experience: tools for understanding loyalty and willingness to recommend.

Who it works with

• Technology companies, including device makers and retailers
• Healthcare and pharmaceutical firms, studying patients and healthcare professionals
• Games developers and hardware makers
• B2B businesses and financial services organisations

Key facts

• Methods: Qualitative, quantitative, workshops and semiotics
• Published research: Reports such as a study of women gamers and one on AI and mental health