Brightblue Consulting

Brightblue Consulting measures how well marketing spend works, using market mix modelling and analytics. The business has since joined Media.Monks, the combined brand for the content, data and technology services of S4Capital, and its work now appears as Media.Monks measurement. It was UK based and worked across Europe, the Americas and Asia-Pacific.

What Brightblue Consulting offers

• Market mix modelling — models showing what drives sales, including media, operational decisions, seasonality and competitor activity.
• ROI measurement — the incremental effect and return of each media channel, digital and offline together.
• Budget planning — advice on shifting media budgets towards better-performing activity.
• ROI forecasting — a forecaster that draws on a database of past measured results to predict future returns.
• In-house capability — helping clients run their own models, using a cookie-less approach.

Who it works with

It has worked in retail, FMCG, automotive, telecoms, finance, electricals, travel and the not-for-profit sector.

Key facts

• Based in: United Kingdom
• Now part of: Media.Monks (S4Capital)
• Regions: Europe, the Americas and Asia-Pacific