Bloomtools

Bloomtools is a small-business website and digital marketing platform, presented here through its Canadian operation. Clients edit their website, send email campaigns and manage sales leads from a single login. Each client gets a custom-designed, mobile-ready site plus support from a local Bloomtools expert backed by a central design, coding and marketing team.

What Bloomtools offers

• Websites — custom designs with a content management system, drag-and-drop editing, shopping cart and membership tools, plus more than 20 add-ons.
• Database and email marketing — tools to capture visitor details, build a contact list and run email campaigns and surveys.
• CRM — contact and lead management, quotes and contracts, invoicing, tasks, activities and reports.
• Marketing services — SEO, pay-per-click management, content writing and social media.
• Website assessment — a quick check of a site's strengths and weaknesses.

Who it works with

The platform is built for small businesses, and the company says thousands of them use it. It also offers franchises to people who want to run a local Bloomtools business.

Key facts

• Market: Canada
• Hosting: sites run across three data centres
• Platform: all clients share one code base, so updates reach everyone