brand equity

brand equity is the business behind BrandEquity.ai, a software tool for managing social media and monitoring brand reputation. It pulls customer conversations from different social channels into one dashboard, analyses sentiment and lets teams reply in real time.

What brand equity does

• Brand monitoring: tracking comments and activity about a brand across social platforms.
• Sentiment analytics: analysing customer posts to show how people feel about a brand, with dashboards to support decisions.
• Customer profiling: building a picture of the audience from social data.
• Real-time messaging: handling responses as they come in, and linking offline customer care with online channels.
• Social publishing and mobile app: scheduling posts and managing accounts on the move.

Customers and markets

The product is aimed at small businesses, agencies and larger companies running several social media accounts. Demos are arranged through a request form.

Key facts

• Product: BrandEquity.ai
• Market: United States