BnBSeo

A small business in Reno that has never thought about how Google reads its website is the typical client of BnBSeo, a one-site online marketing outfit. The agency pairs search engine optimization with building and looking after websites.

SEO in plain terms

BnBSeo explains SEO as telling search engines, and through them the visitors, what a page is about and who it is for. When Google understands a website, it can show it quickly to people looking for that service. The agency says SEO can seem mysterious, which stops many owners from getting the foundations right.

It separates the work into two levels. Foundational SEO is limited in scope: it optimizes each page's title, description and photo tags and checks that the navigation and sitemap are correct, so Google can find, understand and present every page. Competitive SEO is open-ended and, in its words, much like an arms race. It starts with keywords, asking which rank best, which are searched for most and which the business has a real chance of ranking for. Backlinks from other sites are described as an important signal of value that is hard to win. The firm also stresses that SEO works best as an ongoing effort with continued monitoring and re-optimization.

Local visibility

Its work includes directory listings that keep a business's name, address and phone number consistent, Google Maps SEO and monitoring of reviews, with the aim of managing how the world sees the business online. Keyword and competition research is offered as a separate piece of market research.

Websites and upkeep

BnBSeo designs search-friendly websites, including hosted three-page sites, WordPress sites that owners can control, Wix-built e-commerce sites and hand-coded HTML sites, and repairs older ones. It points out that most struggling small businesses need basic management more than anything: changing text, photos and rates, adding pages, updating software and keeping an events calendar or product list current. Falling behind on this, it says, tells customers something bad about the business.

A small firm for small firms

The agency describes itself as a small company working for small companies in its community.

BnBSeo is a small online marketing outfit in Reno that helps local businesses get found in search results. It combines search engine optimisation with building websites and keeping them up to date.

What BnBSeo does

• SEO: foundational and technical optimisation, keyword work and HTML repairs.
• Local listings: directory name, address and phone listings, Google Maps optimisation and review monitoring.
• Website design: small starter sites, WordPress sites owners can edit, Wix stores and hand-coded HTML sites.
• Website management: changing text and photos, adding pages, updating software and keeping calendars or product lists current.
• Online marketing: campaigns built around the same keyword research used for SEO.

Who it serves

BnBSeo focuses on small businesses in its community, from beginners needing a first site to firms moving to a second-generation online shop.

Key facts

• Based in: Reno, Nevada, United States
• Platforms: WordPress, Wix and hand-coded HTML