Insivia

Insivia is a marketing and sales consultancy. Its current website calls it a buyer influence consultancy, focused on how buyers understand, weigh and choose between suppliers. Earlier profile text pointed at B2B software and technology firms.

What Insivia offers

• Market strategy — choosing audiences and setting out how a company differs from rivals.
• Website work — sites designed to convert visitors and support recruitment.
• Conversion optimisation — raising the results from each visitor using behavioural principles.
• Lead generation — data-led campaigns that reach and convert new customers.
• Sales and buyer messaging — helping buyers gain clarity, belief and confidence during a purchase.

Who it works with

B2B software and tech companies. The consultancy is aimed at sellers facing crowded markets, committee decisions and buyers reluctant to change.

Key facts

• Type: buyer influence consultancy
• Focus: B2B marketing and sales