Xperience

Xperience by Kentico is a digital experience platform that combines content management, digital marketing and commerce in one product. It is offered as a hybrid headless system, which means the content can be served to websites, apps and other channels through interfaces while the editing tools stay in one place. The company says it can be installed on the customer's own servers or used as a cloud service, and that it suits modern websites that need personalized experiences.

The platform is built on .NET 6 and shares product-wide standards across its parts, which the company says speeds up development. Its single-tenant design is presented as a way to keep each customer's data separate and compliant, wherever the customer's visitors are.

A hybrid headless platform for marketing teams

Xperience is aimed at marketers as much as at developers. The company describes its low-code and no-code tools as a way for marketing teams to build customer journeys without waiting for a developer to make each change. Teams can create pages, personalize content and plan multichannel campaigns from the same environment, and they can start with a small site and extend it as their needs grow.

The company says the platform gives a single view of each customer, because data from across the wider system can be read from one place. It also states that third party technologies can be connected, so a business that already uses other tools does not have to replace them.

Built-in tools for growth

The platform ships with the capabilities a team needs to deliver several kinds of experience at once, such as websites, portals and commerce. According to the company, the built in marketing tools are enough to start with, and later additions can be made without moving the whole system. The company describes the product as cloud native when hosted as a service, with better security, scalability and extensibility than older self-managed deployments.

Helping smaller teams compete on experience

The company argues that a business with fewer people can compete with larger rivals if its platform handles much of the work. In its own words, the aim is to deliver remarkable digital experiences with fewer resources, and the company treats that as the central return on the investment.

Assessments, training and partners

Kentico offers a digital maturity calculator that asks an organization how far along it is and suggests next steps. Its training programs cover marketing and development, and a certification lets a marketer or developer show their knowledge of the product. Support is available around the clock, and the company works through a global network of implementation partners that build sites on the platform.

Case studies and recognition

The company publishes case studies of large websites built on the platform, including a convention and visitor bureau in the United States, and it shares monthly site showcases. Its pages describe the platform as an award winning product and say that analysts have placed it among the leaders for digital experience platforms. Those recognitions are the company's own account.

Xperience is a digital experience platform from Kentico that joins content management, digital marketing and commerce. It uses a hybrid headless design and runs on .NET, and can be hosted by the customer or delivered as a cloud service.

What Xperience offers

• Content management: an easy editing environment for modern websites.
• Digital marketing: multichannel marketing tools and personalised experiences.
• Commerce: online selling features inside the same platform.
• Low-code tools: marketers can build customer journeys without relying on developers.
• APIs and integration: links to other technologies and data sources for a single customer view.

Who it serves

Marketing teams and developers building websites, including large public sites. Kentico also works through a network of implementation partners.

Key facts

• Vendor: Kentico
• Deployment: self-managed or software as a service
• Technology: .NET 6