Lien Design

Lien Design is a branding and packaging studio in San Diego, California. The studio reports more than two decades of experience in brand and package design, and says its designs come from understanding the product and its buyers rather than from automated tools.

What Lien Design offers

• Package and label design — bottles, cans, pouches and boxes for food, drink and household products.
• Logo design — marks and identity work for new and existing brands.
• Print and advertising — brochures, business cards and other printed pieces.
• Brand naming and style guides — naming exercises and brand standards documents.
• Extras — 3D renderings, custom illustration and typography, structural packaging and web design.

Who it works with

Its portfolio is weighted towards consumer products, including beverages, snacks, sauces, wine and personal care. Named work includes label redesigns for a root beer and an orange juice brand. The site also offers guides for food entrepreneurs, such as getting a product into large retail stores.

Key facts

• Based in: San Diego, California, USA
• Experience: over 23 years in brand and package design