InterraMedia

Fayetteville, Arkansas, is the home of InterraMedia, which trades as Interra and works in web and graphic design. The firm has worked since 2004 and reports hundreds of site launches and thousands of print jobs. Its clients range from small startups to larger organizations across Northwest Arkansas, Bentonville, Rogers and Springdale, and beyond the region.

Websites designed for the client's business

The firm designs websites from the ground up or refreshes an existing site with a new design. Its designers say they aim for clean, modern layouts that are both attractive and functional, and every site it builds is designed to be responsive for mobile browsing. WordPress is used for its builds because it lets a client update and maintain its own content, and the firm then shows the client how to run the site.

Ongoing website management

The InterraPRO service is a monthly plan for keeping a site updated, secure and running smoothly. The firm says it logs into each site every month and applies the available updates before problems build up, and that the client receives a confirmation email on the day the work is done. Requests such as a new team member, a news release or a seasonal image are handled by email, and the company says most are turned around within one business day. The plan has no long-term contract, and clients gain access to the firm's full design team for brochures, social graphics and sales sheets.

Branding, logos and print

Branding work includes logo design and a wider brand identity that can be carried through business cards, billboards and other print. The firm also takes on custom photography and print projects, and it designs material for clients who want their online and printed presence to match.

Search, social media and content

Marketing services include search engine optimization, social media management and content marketing. The firm describes social media work as three linked parts: a broad marketing idea, the graphics and copy that express it, and posting according to an editorial calendar. Its InfiniteContent service produces large volumes of keyword-focused pages and articles for clients who want to compete for search traffic.

Online stores and custom software

For online retail, the firm writes product descriptions, carries out keyword research and competitive analysis, and shoots product photographs. It also builds online storefronts and handles the details of launching a store, from domain names and logo design to the product photos. Custom web-based software is built by its programmers for clients with specific needs. The firm describes the work as ranging from transaction accounting to tracking class attendance.