Iris Data-Driven Digital Marketing Agency

Iris is a digital marketing agency in Ho Chi Minh City, Vietnam. It bases its campaigns on data, from collecting and analysing figures through to planning, running and adjusting the work.

Services

• Data collection and analysis: draws on website analytics, social media and customer databases.
• Digital strategy: market and competitor research feeding an integrated campaign plan.
• Paid advertising: campaigns across several platforms, managed together.
• Search engine optimisation: work to raise rankings and organic traffic.
• Social media marketing: content, ads and community activity.
• Website design and development: sites built to support marketing goals.
• Public relations: long-term digital and PR planning.

Key facts

• Based in: Ho Chi Minh City, Vietnam
• Approach: audience segmentation, channel attribution and cross-channel reporting