Internet Market Today

Google Ads and local search for healthcare and service firms

Operating from Nepal, Internet Market Today, usually called IMT, runs digital marketing for local businesses. It serves local businesses in Australia, the United States and other countries, and its main work is managing Google Ads accounts and search engine optimisation. The agency focuses on healthcare providers, ecommerce stores and local service businesses, where paid search can bring in enquiries from people already looking for what those firms sell.

Campaigns across search, shopping, display and remarketing

The paid search work covers search, shopping, display and remarketing campaigns. The agency manages each campaign and adjusts it over time, aiming for results that matter to the client, such as leads, bookings and sales, rather than clicks alone. IMT holds Google Partner status, which it has held since 2013.

Organic search built without shortcuts

Alongside paid advertising, IMT offers search engine optimisation designed to build long-term organic visibility. The firm presents this as a slower, steadier route than tactics that it says can backfire later, and it positions organic search as a complement to paid campaigns rather than a replacement for them.

Websites designed to convert ad traffic

The agency also builds websites. Its stated aim is to make each site fast and focused on conversion, so that visitors arriving from advertising take action, whether that is a call, a booking or a purchase. Website work sits alongside the ad management, so the same team can shape both the traffic and the page that receives it.

How an account is set up and run

The process begins with an analysis of the client's goals, audience and competitors, followed by keyword research, ad creation, targeting and alignment of the landing page with the advertising. Once campaigns go live, the agency reviews performance and refines it continuously to reduce costs and improve results. There are no lock-in contracts, and clients own their ad accounts, assets and data, with full visibility of the numbers.

Founder's background and the company's history

The business was started in 2013 in Janakpurdham, the home town of its founder, after the founder had spent the previous year working as a project manager at a digital agency. The firm's early focus was on delivering measurable results for clients through different digital channels, with Google Ads as the core. Its clients range from clinics in Australia to ecommerce businesses in the United States, and the company says its work has been built around the ad budgets those businesses spend.